Former executive assistant. Creative entrepreneur. Confidence-building brand photographer. This conversation with Christina Jones is a breath of fresh air for anyone navigating big dreams and real-life doubts.

Whether you’re just getting started, in the messy middle, or trying to pivot into a more aligned season — this episode is packed with insight, encouragement, and reminders that you’re not alone.

Christina shares her story of going all in on a calling, navigating imposter syndrome and people-pleasing, and learning to build a business without burning herself out in the process. If you’ve ever wondered how to show up fully in your work without tying your worth to it — this one’s for you.

Here’s what we’re diving into:
✻ How Christina went from photographing her kids to building a full-time photography business
✻ Why she believes you can’t have one foot in and one foot out when pursuing your calling
✻ The real talk on imposter syndrome, self-worth, and being self-taught
✻ What it looks like to evolve your business through seasons (and when things don’t take off)
✻ How she helps women feel confident in front of the camera — and how you can too
✻ Practical tips for honoring your values, setting boundaries, and protecting your mental clarity

LET’S DIVE IN. 🖤

Hey friend — welcome back to The SELF CARE Sisterhood Podcast!

Today’s episode is such a refreshing and real one — the kind that reminds you you’re not alone in the messy middle of building something meaningful.

I’m sitting down with Christina Jones, a Tampa-based brand photographer and creative entrepreneur, who went from working a 9–5 as an executive assistant to building a thriving photography business that helps women feel confident, seen, and empowered in front of the camera.

In this convo, Christina shares what it looked like to go all in on a calling — the fear, the imposter syndrome, the people-pleasing tendencies that surfaced — and how she’s worked to navigate them without attaching her worth to her work.

We also talk about:

the evolution of business and why some things don’t take off the way we expect,
how to protect your mental clarity in the online space,
and how boundaries, time blocking, and honoring your values can help you build something sustainable — without burning yourself out in the process.

This one’s for the woman in a beginner season… the pivot season… or the “I think I’m meant to do this but I’m terrified” season. Christina’s story is a reminder that if you feel called to something — it’s worth going for.

Let’s dive in.

KEY TAKEAWAYS FROM THIS EPISODE 👇🏼

① Christina shares how she transitioned from a 9–5 job to building a full-time photography business — and how going all in (not one foot in, one foot out) was the game changer.

② We talk about the fear that comes with stepping into your calling — including imposter syndrome, people-pleasing, and the limiting belief that you’re “not good enough” to start.

③ Christina opens up about the evolution of her business — what’s worked, what hasn’t, and why tracking your seasonal rhythms can help you plan with more intention and grace.

④ We dig into the importance of taking care of yourself while building something meaningful — especially when it comes to mental clarity, boundaries, and honoring your values.

⑤ Christina offers practical insight on helping clients feel seen and confident — and shares her heart behind why brand photography matters for women who want to show up fully in their work.

CONNECT WITH Christina📲

If you LOVED today’s conversation then head over to Instagram and hang out with Christina
Check out Christina’s Website / Work with HER!

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