For the One Who’s Just Getting Started (Again)

Feeling tender in a season of starting something new? This one’s for you.

In today’s spicy solo episode, Brittany brings back a powerful metaphor: Nacho Eaters—the critics on the sidelines who always have something to say but never step into the arena. Whether you’re beginning again in your health journey, launching something brave, or pivoting in your purpose, this episode will remind you: you are not alone.

IN THIS POST YOU’LL LEARN:

  • What “nacho eaters” are and how to identify them in your life

  • Why being a beginner can feel vulnerable (and why that’s normal)

  • The “hermit crab without a shell” analogy for fresh starts

  • Why you must protect your dreams in the early days

  • How to handle criticism when you’re trying something new

  • The beautiful gifts that come with being in a beginning season

LET’S DIVE IN 🖤


Hey hey friend — and welcome back to The Self Care Sisterhood Podcast! I’m so glad you’re here. Today’s episode is one that hits real close to home, especially in the season I’m in right now — which, spoiler alert, is a season of beginning again.

But before we dive into the spicy stuff, I want to let you in on something I’m really excited about…

SUMMER in The Sisterhood Membership is officially open for enrollment and I KNOW you are gonna vibe with our theme:

We’re calling this season RECLAIM YOUR SUMMER — and it’s a 12-week wellness reset for your mind, body, and spirit.

Maybe you’ve been overwhelmed. Tired. A little disconnected from your joy. Or maybe you’ve just been going through the motions and you know there’s more for you. This is your invitation to reclaim ALL of that by Reclaiming Your Summer.

We’re spending 12 weeks inside The Sisterhood Membership pressing pause on the pressure, and choosing to show up for ourselves—mind, body, and spirit. This isn’t about hustling harder. It’s about coming home to what matters, what lights you up, and what helps you feel like you again.

We’re talking energy. Wellness. Joy. Play. Rest. Nervous system care. Simple rhythms. Consistent movement. Finding our focus. Nourishing routines.

🌿 And we’re kicking it all off with RECLAIM30—a 30-day wellness challenge designed to help you move your body, nourish yourself well, build better rhythms, and practice daily mental hygiene. Think of it like a soft summer reboot—not rooted in shame, but in self-respect.

And the best part? You don’t have to do it alone.

So if you’re ready for your own summer wellness revival, doors are open now at inspirebeautybritt.com/jointhesisterhood. We kick off on June 2nd—and I’d love to do this with you.

Okay. Now let’s talk about nacho eaters. (…and if you’re new here, don’t worry — I’ll explain what that even means. 😅)

WHAT IS A “NACHO EATER?”

So about two years ago on the podcast, I shared this idea and it spoke to a lot of you at the time. In order to describe it think about NFL football teams and the many layers of each individual team.

There’s going to be the players on the field. Practicing. Trying. Showing up. Making tweaks to their game play. Getting BETTER at their craft day after day. That’s YOU when you’re showing up and doing meaningful work.

Then you have the people on the sidelines. The coaches. The support staff. Cheerleaders. Bench players ready to rally. They get a front row seat to the effort it takes on that field and they are also in the trenches with that team. Fully supporting. Fully invested. These are those tight close few that will rally WITH YOU…encourage you…give you SOUND feedback, if needed. And also showing up because they believe that what you’re doing is meaningful, too.

Pan out a little further and you have ticket holders. Fans. Cheering and watching. Wanting to be close to the action and supporting the players. These people are gems in your life. Maybe not the ones on the field with you doing the work…but supporting nonetheless.

And even further if you pan out you’ll have the “nacho eaters” as I like to call them. The ones at home. Watching on their screens. Sitting on their couch. Not doing much of anything but observing + criticizing thru a screen. Eating nachos.

They’ve always got something to say about how you’re doing it… but they’re not in the arena with you.
They’re not building, stretching, risking, or trying.
They’re watching, wishing, and waiting— not working.
And they’ve always got something to say.

I shared this concept two years ago bc I had just started THIS space and was transitioning out of my role in the MLM fitness world. And I really felt pulled to share about it again bc opening Crave has put me back in the place of being a beginner all over again.

And let me tell you—people have thoughts.
Some supportive, some helpful… and some that are just projections or noise.
And in the middle of learning how to lead something new, serve a community, and show up in a whole new way—I’ve had to really ground myself.


Because when you’re a beginner, it’s easy to let that noise get to you.

WHY BEING A BEGINNER IS SO TENDER—

When you’re starting something new—whether it’s a job, a dream, a business, a new way of showing up, a new role like motherhood—it’s tender.

I once heard someone say that being a beginner is like being a hermit crab without a shell. And ya’ll it’s so true.

You’re in transition. Between what used to fit and what will eventually feel like home. But right now? You’re soft. Exposed. You’ve outgrown your old shell, but you haven’t quite settled into the new one yet.

And in that in-between, it’s easy for the opinions, projections, or even silence of others to feel sharper. More personal. Heavier.

Because when you’re a beginner, everything already feels so new. So vulnerable. You don’t have the reps yet. You don’t have the rhythm. And most days, you’re not even sure if what you’re building is “working.”

But friends, I need you to hear this: That’s not weakness. That’s growth.

Consider how many people won’t even SHED their old shells even when they no longer fit bc of how uncomfy change is. The fact that you’re even IN a beginner season says SO much about you and your willingness to grow. Growth always requires that tender middle space—where you’re doing something brave before it feels natural. Where you’re stretching beyond what’s comfortable before you’ve mastered what’s next. And most people are too afraid to even put themselves in that position.

It’s okay if it feels wobbly here- like a baby giraffe trying to figure out it’s legs. That’s what beginnings are made of.

But this is why we can’t afford to let nacho eaters set the tone. Not when you’re doing something bold + new. When you’re in that raw, in-between place—out of the old shell but not yet secure in the new one—you have to be especially intentional about who you share your dreams with.

Because not everyone deserves access to your journey.

In this fragile phase, even well-meaning people can project their fears, their limitations, or their “that could never work” energy onto something sacred that you're trying to build.

And if you haven’t yet built your shell—your confidence, clarity, and conviction—it’s easy to let those comments take root. It’s easy to internalize someone’s side-eye or silence as a sign that maybe you shouldn’t do the thing. That maybe your dream is silly. That maybe you aren’t ready.

But no, you have to hear me on this. That’s just noise.

You don’t owe access to everyone.

Instead—be choosy. Share your heart with people who have earned the right to hear it. The people who can sit with your process without needing it to be polished. The ones who will look you in the eye and say: “Keep going. This matters.”

Because it does.

HOW TO HANDLE THE NACHO EATERS

I’m sure now that you know what nacho eaters are, you’ve probably got a few faces or Instagram handles floating through your mind 😅

But here’s the thing: nacho eaters aren’t the enemy. They're often just unqualified commentators sitting safely on the sidelines because they've never had the courage to get on the field.

Still, when you’re tender, trying, building something new—their commentary can feel loud. It can make you second-guess yourself, slow down your progress, or shrink your dreams to make other people comfortable.

But we’re not doing that anymore. I want to give you some practical tips that help me when I find myself dealing with nacho eaters.

1. Consider the Source.
Before taking anything to heart, pause and ask: Is this person on the field with me? Do they know what it’s like to try, to build, to begin? Have they ever DONE what I’m trying to do successfully? Would I want to trade lives with this person?
If the answer is no—bless and release. Not all feedback is worth receiving.

2. Protect the Tender.
You’re building something sacred. Until it has deep roots, you don’t need to share it with the masses. Keep your circle tight. Let your dream grow stronger before exposing it. This doesn’t mean don’t do anything. For me it most often means getting OFF social and looking at what everyone else is doing. It means getting quiet and going inward to really hear what I’m supposed to be doing.

3. Remember: Opinions ≠ Truth.
Just because someone has an opinion doesn’t make it a fact. People will always have something to say, especially when they don’t have the courage to do the thing themselves. That’s projection, not prophecy. My thing is- if people are going to talk, at least I’ll give them content to talk about, right?

4. Let Your Work Be the Response.
You don’t have to explain yourself to everyone. Let your consistency, your growth, your impact speak for itself. The loudest clapback? A life lived well.

5. Refocus Your Energy.
Nacho eaters want to pull your focus sideways—into defense, into insecurity, into self-doubt. But your power is in staying rooted. Stay in your lane. Keep your eyes on what you’re building. The only way they win is if you stop showing up.

💭 Remember: You are not here to convince people who were never meant to get it. You’re here to be faithful to what’s been placed on your heart. To keep going To stay grounded in your why.

The players on the field don’t stop mid-game to argue with the fans in the stands.

Neither should you. Sometimes the best reply is no reply at all.

THE GIFTS FOUND IN BEGINNER SEASONS

We’ve talked about the vulnerability… the awkwardness… the self-doubt… the nacho eaters.

But can we just pause and honor something else?

There are gifts in the beginner season.

In fact, some of the most sacred, growth-filled, identity-shaping moments in your life will come when you're not an expert—but when you're just beginning.

Here’s why:

Beginners are brave.
You’re doing something new. Risking failure. Choosing discomfort over complacency. That’s courage most people will never tap into.

Beginners are curious.
You ask questions. You notice details. You experiment + try things without needing to be perfect. So often we lose our sense of curiosity but beginners don’t.

Beginners are humble.
There’s no ego yet bc you’re new. You’re teachable. Willing to learn. And that humility will take you farther than ego ever will.

Beginners grow faster.
This is the stretch zone—the space where transformation happens. You’re not coasting. You’re intentionally building muscles you didn’t even know you had.

Beginners remember the why.
You’re not jaded or stuck in systems. The purpose behind what you’re doing is still fresh. And that kind of clarity is fuel.

Beginners have FUN.
There’s a freshness in the early stages. A honeymoon energy where everything feels possible. You get to play, dream, explore, and create without pressure. It’s light, it’s new, it’s exciting. There’s magic in that.

So instead of seeing yourself as behind…
What if you saw yourself as becoming?

What if this season is exactly where you need to be—not a setback, but a setup for what’s ahead that you can’t even imagine just yet.

Beginnings might feel messy. I get that.
But they are also such a magical part of the journey.

So honor this part of your story.
Soak it in.

And when the critics show up?
Remember what we’ve talked about and keep going.
There will always be nacho eaters.

Because you're in the arena, doing the thing.
And that is something to be proud of.


Alright, friends—let’s land the plane.

Today we explored something so real for anyone who’s ever tried something new:
→ The awkwardness of starting.
→ The noise from people who don’t get it.
→ The inner critic that wonders if you’re even cut out for this.

We talked about the nacho eaters—those folks on the sidelines who are quick to critique but never step onto the field.

We unpacked how vulnerable it is to be a beginner, how it can feel like you’re a hermit crab without a shell, and why you need to protect your vision while it's still forming.

We named the gifts of beginning: The curiosity. The clarity. The courage. The wild and wonderful growth. And the joy that comes when things are new and full of possibility.

So if you’re in that season right now—starting something fresh, trying something different, taking a step even if you’re not quite sure where it’s leading you—I see you. You're doing sacred work. And you’re not alone.

And if this episode lit something up inside you… if you’re craving a summer where you come back to yourself and actually follow through on the things that matter?

Then I want to personally invite you to join us inside The Sisterhood Membership for our summer season:

RECLAIM YOUR SUMMER: A 12-Week Wellness Reset for Your Mind, Body, and Spirit.

This season is about slowing down, creating space, and getting back to what fuels you—through joy, wellness, rest, and intention. We’re starting off with RECLAIM30, a 30-day challenge that helps you move your body, nourish yourself, clear mental clutter, and show up with purpose… without the pressure.

You’ll get workshops, book club, reflection prompts inside a 50 page workbook, community support in our private app, and weekly meet-ups to help you reset from the inside out. It’s not about doing more—it’s about reclaiming what matters most.

Enrollment is open now at inspirebeautybritt.com/jointhesisterhood or you can go to the link in the show notes below.

You weren’t made to do life our your journey alone. So come grow with us.

And hey—if you loved today’s conversation, be sure to share it with a friend, leave a review, or tag me on Instagram and let me know your biggest takeaway. I love hearing from you.

Here’s to beginnings.
Here’s to joy in the jouurney.
Here’s to silencing the nacho eaters and building something beautiful anyway.

You’ve got this— I’ll see you next week right here on The Self Care Sisterhood Podcast. 🖤

PS…This website includes affiliate links. If you click and purchase, I may receive a small commission at no extra cost to you. I only recommend products + tools that I have personally reviewed, love, and/or use. You can read the full statement HERE.


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{INTERVIEW} Better Habits, Better Results: How to Improve Your Health Journey w/ Brittnay Dugay 💪🏻✨